inspire
AI Decisioning Engine

1:1 personalisation at scale

An AI engine to assist marketers and agents, fuelling omnichannel experiences with relevant, tailored content based on in-depth knowledge of your customers.

ai-decision-productpage-hero-uk

1:1 personalisation

Engage individual customers at every touchpoint with on-brand tailored content and recommendations.

Increased focus

Automate tasks and suggest relevant content so your teams can focus on the bigger picture.

Customer Lifetime Value (CLV)

Drive longevity at every stage of the customer journey with personalised experiences at scale.

Predict your customers buying journey

Remove the guesswork from personalisation and let AI take the lead. Our AI Decisioning Engine analyses customer behaviour and preferences to predict the next buying stage, ensuring your team can deliver the right information and the right products at the right time.

ai-engine-predictions-uk

Fully automated

Ensure your personalised content is delivered at the right moment on the right channel with AI predictions and automation.

Self-learning AI

Connect existing data sources and allow the AI engine to continuously learn with every interaction.

No black box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Mobile Marketing Cloud

1:1 personalisation solution tailored to your business

Increase ROI with personalisation specifically matched to your business. Our AI Decisioning Engine enables you to align your personalisation and business strategies based on tailored criteria.

Request a demo
marketing whatsapp

Suggest relevant content

Highlight specific items and products to include in recommendations to boost interactions and conversions from customers.

deals-and-offers-sms

Remove irrelevant suggestions

Define specific items and products to exclude from recommendations and, therefore, will not be seen by customers.

marketing whatsapp

Demonstrate customer insight

Identify groups of items and products to boost recommendations to ensure more engagement from customers.

Tailor experiences at every customer touchpoint

Engage Customers via All Channels

whatsapp
apple business chat
facebook messenger
sms
viber
instagram messaging
telegram
rcs
voice
e-mail

Goodbye siloed solutions.
Hello Engagement Platform.

Our AI Decisioning Engine seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, Mobile Marketing Cloud and Mobile Service Cloud.

Here's what our customers have to say

Privacy Policy<\/a>","required":true}]" form-hash="048d0626" default-country="HK" rules-url="https://www.cm.com/en-gb/ajax/validation/rules/form/048d0626/" :prefilled="false" :store-in-session="false" thank-you-text="<p style="text-align: undefined; padding-left: 0px">Thanks! We will contact you as soon as possible.</p>" :translation="{ "almost_there": "Almost there", "block": { "privacy_policy": { "label": "I accept the {policy}", "link_policy": "Privacy Policy" } }, "block_cta_value": "Contact us now", "block_title": "Talk to us", "blog": { "accept": "I accept to receive the quarterly newsletter", "email": { "label": "E-mail", "placeholder": "you@company.com" }, "subscribe_btn": "Subscribe" }, "defaults": { "address_line1": { "label": "Street + house number", "placeholder": "Street + house number" }, "address_line2": { "label": "For the attention of", "placeholder": "For the attention of" }, "bank_holder": { "label": "Bank holder name", "placeholder": "Name of the holder of the bank account" }, "bank_name": { "label": "Bank name", "placeholder": "Name of your bank" }, "bic": { "label": "Bank Identification Code (BIC)", "placeholder": "Your BIC" }, "button": "Submit", "city": { "label": "City", "placeholder": "City" }, "company_name": { "explanation": "explanation", "label": "Company", "not_listed": "My company is not listed here", "placeholder": "Company name", "search_text": "Start typing to search for your company name", "searching_text": "Searching" }, "country": { "label": "Country", "placeholder": "Country" }, "dropdown": { "placeholder": "Select option" }, "email": { "additional": "Please use your business email address", "label": "Email", "placeholder": "you@company.com" }, "email_business": { "label": "Business Email", "placeholder": "Business Email" }, "first_name": { "label": "First name", "placeholder": "First name" }, "help_message": { "label": "Message", "placeholder": "How can we help you? We will be in touch." }, "iban": { "label": "International Bank Account Number (IBAN)", "placeholder": "Your IBAN" }, "industry": { "label": "Industry", "placeholder": "Industry" }, "job_title": { "label": "Job Title", "placeholder": "Customer Service, Development, Marketing & Sales" }, "key_industry": { "label": "What industry is your company operating in?", "placeholder": "Select your companies industry" }, "key_product": { "label": "What product are you interested in?", "placeholder": "Select your product of interest" }, "last_name": { "label": "Last name", "placeholder": "Last name" }, "mobile_phone_number": { "explanation": "explanation", "label": "Mobile phone number", "placeholder": "Mobile phone number" }, "name": { "label": "Name" }, "otp": { "explanation": "explanation", "label": "One Time Password" }, "phone_number": { "label": "Phone number", "placeholder": "Phone number" }, "privacy_policy": { "label": "I accept the {policy}", "policy": "Privacy Policy" }, "product": { "label": "Select product", "no_results": "No results found.", "placeholder": "What product are you interested in?" }, "salutation": { "label": "Salutation", "placeholder": "Salutation" }, "street_address": { "label": "Street Address", "placeholder": "Street address" }, "sub_area_1": { "label": "Sub-area line 1", "placeholder": "Sub-area line 1" }, "sub_area_2": { "label": "Sub-area line 2", "placeholder": "Sub-area line 2" }, "terms": { "privacy": { "label": "I accept the {terms} and {policy}" } }, "terms_policy": { "policy": "Terms and Conditions" }, "thank-you": "<p>Thank you for subscribing!</p>", "zip_code": { "label": "Zip Code", "placeholder": "Zip code" } }, "hang_in_there": "Hang in there", "logged_in_title": "Hey {name}!", "option": { "key_industry": { "industry_charities": "Charities", "industry_financial_services": "Financial Services", "industry_government_education": "Government & Education", "industry_healthcare": "Healthcare", "industry_leisure_travel": "Leisure & Travel", "industry_logistics_transport": "Logistics & Transport", "industry_professional_services": "Professional Services", "industry_retaile_commerce": "Retail & E-commerce", "industry_technology_media": "Technology & Media", "industry_utilities_telco": "Utility & Telecommunications", "no_key_industry": "Other" }, "key_product": { "caic": "Conversational AI Cloud", "channels": "Other Channels", "halo": "HALO", "mmc": "Mobile Marketing Cloud", "msc": "Mobile Service Cloud", "other": "Other", "otp": "One Time Password", "payments": "Payments (not available in the UK)", "sign": "Sign", "sms": "SMS", "ticketing": "Ticketing", "voice": "Voice", "whatsapp": "WhatsApp" } }, "prefilled": "This form is prefilled using your CM.com profile", "preparing_account": "Preparing your account", "product": { "groups": { "communication_channels": "Communications Platform", "other_products": "Other Products", "payments": "Payments Platform", "solutions": "Software as a Service" } }, "register": { "call_otp": "Resend", "company": { "label": "Company", "placeholder": "Company name" }, "contact_support": "Contact support", "contact_support_question": "While registering on the CM.com platform I received the following error code: {error}.", "continue": "Continue", "email": { "change": "<a href=https://www.cm.com/"{url}/">change", "resend_otp": "resend", "resend_otp_text": "Didn't receive an email? Please check your spam or click 'Resend'.", "verify_description": "Hi {name},<br>Please enter the code from the mail we have sent to the following address<br><br>{email}", "verify_title": "You've Got Mail." }, "error_body": "Please try again. If you keep seeing this, click “Contact Support”, then our support team will help you.", "error_code": "Error code:", "error_title": "Unable to process your request", "has_account": "Already have an account?", "logged_in_body": "It seems you already have a CM platform account. You will be automatically redirected to the <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a> in a few seconds.", "logged_in_body_to_app": "the {app} App", "logged_in_body_to_platform": "CM Platform", "phone": { "popover": "We will send a One Time Password to verify this mobile phone number.<br>You can change this number at any time in your CM account settings.", "resend_otp_text": "Didn’t receive the password? Click 'Resend'", "send_voice_otp": "We'll send you the password via a voice call" }, "reseller": { "thanks_body_to": "'get started' page" }, "resend_otp": "Resend", "send_otp": "Send", "sending_otp": "Sending", "sign_in": "Sign in", "thanks_body": "You have successfully created an account on CM platform. You will automatically be redirected to the <a href=https://www.cm.com/"{redirectToUrl}/" rel=\"noopener\">{redirectTo}</a> in a few seconds.", "thanks_body_to_app": "{app} App", "thanks_body_to_platform": "CM platform", "thanks_title": "Thank you", "title": "Discover the possibilities of the CM platform", "title_app": "Get started with {app}", "try_again": "Try again", "verify_description": "Enter your mobile phone number to receive your six-digit<br>One Time Password", "verify_otp": "Verify", "verify_title": "Verify mobile phone number" }, "sending": "One moment please...", "submit_failed": "Something went wrong, please try again.", "technical_issue": "We ran into an issue loading the form. Please try again" }" title="Request Free Demo" url="https://www.cm.com/en-gb/ajax/form/048d0626/" validation-url="https://www.cm.com/en-gb/ajax/validation/form/048d0626/">

Related articles

featured image agents of chance blog 2025  AI
Mar 13, 2025 • AI

Agents of change

A contemplation on CM.com in the era of AI agents.

blog-ai-agent-creation
Mar 11, 2025 • AI

How to Create AI Agents in Five Easy Steps

AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.

hero-17-sms-customer-service-templates-to-use-today
Nov 11, 2024 • AI

Turning shoppers into loyal fans: how to retain customers post-Black Friday

Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.

blackfriday-2024 blog
Oct 07, 2024 • AI

The art of simplicity: help customers make quick Black Friday decisions

Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.

engage-platform-effect-customer-service
May 13, 2024 • AI

Happy clients, happy agents: the platform effect in customer service

As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalised service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible.

Education Technology
Nov 27, 2023 • AI

How Generative AI supercharges your customer service

Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.

Acquisition and retention in marketing engage platform
Nov 13, 2023 • AI

Decoding the struggles of acquisition and retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

chatbot-customer-experience
Sep 18, 2023 • AI

Omnichannel chatbots: create once, offer everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

blog-image-chatbots-improve-customer-service
Aug 07, 2023 • AI

How to use AI chatbots to improve customer service

Customer service teams face a vast range of challenges in their day-to-day. Customer expectations are higher than ever, and large volumes of repetitive queries can test their patience and create stress where there needn’t be any. That’s likely why the average customer service representative only stays in a job for 12 months.

Is this region a better fit for you?
Go
close icon