Marketing & Sales
What your customers need
Every interaction
All your touchpoints
A stunning 86% of consumers say they are willing to pay more for a better experience. Therefore, customer experience is a key differentiator for growth. CM.com helps you with the right tools. Below you can read more about our solutions.
Mobile Marketing Cloud - Tracedock - Sign
Personalized communication drives growth. Use our software and APIs to make it scalable. Own your data using a Customer Data Platform.
Personalize Your MessageEnhance your Google Analytics attribution data with server-side and cookieless tracking.
Do business faster, easier, and at lower costs using our e-signature and messaging solutions. Complete contracts and agreements fast and secure without unnecessary printing.
Sign Documents
The main challenge for marketers and sales reps in eCommerce is providing a seamless experience both online and offline.
The challenge for marketing and sales in Leisure & Travel is maintaining engagement and ensuring loyalty.
The Formula 1 Dutch Grand Prix took their fan experience to a whole new level.
Fast, easy and straightforward contact is the standard for professional services.
PageGroup decided to implement e-signatures to simplify processes.
In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…
Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.
Omnichannel marketing is a strategy for reaching customers through various channels, including physical stores, websites, social media, email, and mobile apps. Omnichannel marketing aims to provide a seamless and consistent customer experience across all channels, allowing customers to engage with a brand conveniently.
WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.
According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.
Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.
Do you ever feel like the world just keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.
With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
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